Using illustrations and a custom typeface, I created this fake brand, "Kip Apparel". The goal was to create a brand that was focused towards Gen-Z and a more urban streetwear style. The video I created was to invoke a "homestyle" energy. With the torn paper and loose piles of clothes, Kip Apparel isn't tucked and neat. It's creative, it's expressive (much like the mascot), and aimed to attract those who wear clothes to be the same.
